In 2025, Cloudflare mitigated more attacks than any year in history — 47.1 million, more than double the prior year. This holiday season, the attacks will be more agentic than ever. But so will the shopping. AI assistants are now deciding which products to recommend, which stores to trust, and which to skip. You need to block the bots that attack you and show up for the ones that sell for you.
Absorb multi-terabit DDoS floods at the edge and hold peak traffic in a branded waiting room, so checkout never crashes.
Block scalpers, scrapers, and credential stuffing while cryptographically verifying the trusted AI agents you want.
Make your catalog discoverable and machine-readable so agents can find, trust, and recommend you first.
Take Cloudflare’s Agent Readiness Assessment to see if agents can find, read, and recommend your site — and where to fix the gaps first.
Take the AssessmentAutonomous protection on a 500 Tbps network blocks multi-terabit floods in seconds.
DDoS ProtectionA branded virtual waiting room keeps checkout stable during flash sales and drops.
Waiting RoomML bot scoring plus session analysis; verify trusted agents via Web Bot Auth.
Bot ManagementHoliday-tuned rules catch abuse; Turnstile confirms real users without CAPTCHAs.
WAF + TurnstileDiscover and protect every API and lock down client-side scripts against skimming.
API Shield + Page ShieldMake your catalog discoverable and serve clean, machine-readable content.
Agent Readiness