Last December, a “Night Before Christmas” DDoS campaign hit 205 million requests per second, and Cloudflare mitigated 47.1 million attacks across 2025 — more than double the prior year. Now there’s a new visitor at your door: not a shopper, but an AI assistant deciding whether to recommend you. Winning peak season means doing both — surviving the attacks, and showing up when AI agents go looking for products.
Absorb multi-terabit DDoS floods at the edge and hold peak traffic in a branded waiting room, so checkout never crashes.
Block scalpers, scrapers, and credential stuffing while cryptographically verifying the trusted AI agents you want.
Make your catalog discoverable and machine-readable so agents can find, trust, and recommend you first.
Take Cloudflare’s Agent Readiness Assessment to see if agents can find, read, and recommend your site — and where to fix the gaps first.
Take the AssessmentAutonomous protection on a 500 Tbps network blocks multi-terabit floods in seconds.
DDoS ProtectionA branded virtual waiting room keeps checkout stable during flash sales and drops.
Waiting RoomML bot scoring plus session analysis; verify trusted agents via Web Bot Auth.
Bot ManagementHoliday-tuned rules catch abuse; Turnstile confirms real users without CAPTCHAs.
WAF + TurnstileDiscover and protect every API and lock down client-side scripts against skimming.
API Shield + Page ShieldMake your catalog discoverable and serve clean, machine-readable content.
Agent Readiness